Travel and Hospitality
There is a blend of technology and digital marketing trends and opportunities within the travel and hospitality sector for the year ahead. Leveraging the latest technologies can create new markets to attract customers and help better understand their needs. This ranges from the use of AI and ChatGPT to enhance the customer experience to the introduction of blockchain to ensure secure bookings.
According to eviio, the top tech trends in 2023 reveal mobile apps are increasingly important, giving customers control by facilitating seamless interactions and experiences. The increase in advanced AI in travel has spawned a rise in virtual tours, virtual travel agents and the use of website chatbots in hotel search to help curate a user’s stay.
The use of hyper-personalisation through CRM and CEM platforms can create highly customised one-to-one interactions between the guest and the provider at scale. Providers capture data to harness insights into a customer’s past browsing or buying habits. This data helps develop more meaningful relationships by automatically tailoring offers and services to the individual’s search.
The shift to online trip planning and digital communications has created immense amounts of data that provide an opportunity to analyse previous booking patterns to help increase future occupancy rates. In addition, through the use of analytics and by comparing pricing with competitors providers can develop a more effective future pricing strategy.
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