Privacy Policy

Last updated 22 September 2020

We are very proud that most of our business comes through word of mouth and our existing network – satisfied customers or partners who talk about what we have done with their colleagues and contacts, who then ask us to do work for them. We would rather be known by a few people for being very good at what we do than being known by lots of people who have never worked with us.

Generally, this means that a lot of our communications are with existing customers, or people we already know, and so have already told us they would like to hear what we are up to.

However, like all businesses, we do have to find new people and companies to work with, so we do have to communicate more widely. On that basis, we have a set of rules for ourselves by which we will communicate with you.

We will only communicate with you via email if:

  • You are an existing or previous customer.
  • We have your consent to send you an email for that specific purpose. Typically, this will be because you have signed up to our newsletter, or because we have spoken about doing business with you. If we communicate for any other purpose, such as a competition, we will have explained in advance what that was.
  • We may occasionally communicate with you via email about something we haven’t spoken to you about in advance. If this is the case, this is because we believe that it is something, because of your role at work, or your general interest in the insight and analytics industry, that you would genuinely be interested in. We also believe that emailing this to you is a less intrusive method of letting you know about this in other forms, such as calling you on the phone.

If we do send you an email about something we haven’t spoken to you about, and if you are not interested in it, there will be an “unsubscribe” option for you to say you don’t wish to receive these communications. Please use this to let us know you don’t want to receive any further similar communications; we don’t want to send you information that you are not interested in, so we will remove you from receiving that type of email again.

If you receive an email from us that doesn’t fit into these categories, we would like to know about it. Really. Because it may mean something more serious is happening, and we will investigate. We take the usage, management and protection of data very seriously, so if you receive anything untoward from us, we would like to know so we can fix it.

Cookies – What are they?

We use cookies and other similar technologies to:

  • Provide information about our services that you request
  • Manage our marketing relationships
  • Give you a better online experience
  • Track website performance
  • Help us make our website and digital communications more relevant to you

Essential cookies, also known as Strictly Necessary cookies, are required for us to provide a service that you have requested and keep our website secure. Even if you say no to cookies on this website we will continue to use essential cookies. We only have one essential cookie on our website at present which is the Squarespace ‘crumb’ cookie. This works with JSESSIONID to prevent cross-site request forgery.

Performance cookies are used to track website performance which in turn helps us understand and analyse how visitors use our online assets and look for ways to improve them. These cookies collect aggregated information and are not used to identify you. We use the following performance cookies:

  • Google Analytics: _ga, _gid, _gat_UA
  • WordPress: wp-settings-1, wp-settings-time-1

Functionality cookies give you a better online experience by remembering your preferences and tailoring the website to provide enhanced features. Without these cookies we cannot remember your choices and personalise your online experience. We don’t currently use any functionality cookies on our website..

Targeting cookies are usually third-party cookies for marketing partners, used to deliver adverts relevant to you and your interests. These cookies can track your browsing history across websites. We don’t use third-party marketing services like this, but this type of cookie would include DoubleClick, Facebook and Google AdWords.

Cookies in emails: As well as the cookies we use on our website, we use cookies and similar technologies in emails to help us understand whether you’ve opened an email and how you’ve interacted with it. Cookies may also be set if you click on a link within the email.

How can you control and delete cookies?

If you want to restrict or block the cookies we set, you can do this through your browser settings. The ‘help’ function within your browser should tell you how.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit Alternatively, you can search the internet for other independent information on cookies.

If you delete cookies relating to this website we will not remember things about you, including your cookie preferences, and you will be treated as a first-time visitor the next time you visit the site.

This website uses cookies

We use cookies to improve your experience and to provide us with insight into how people use our website.

To find out more, read our cookie policy.