Media and Entertainment
The global Media and Entertainment (M&E) industry is set for strong growth to reach $2.64 trillion in 2023 and $2.93 trillion by 2026 according to PwC’s Global Entertainment & Media Outlook 2022–2026. The number of viewers and the amount of information consumed is rising with a particular increase in new users and the retention rate of current digital customers.
In 2023 M&E businesses are likely to rely more on technology to maximize cost efficiency and increase revenue growth from increasingly diverse, competitive, and uncertain markets. Since 2022 there’s been a rise in the popularity of movie and television material streamed over the internet – digital media and smartphones have become an important source of entertainment.
Data offers the key players in M&E an opportunity to capture an enormous amount of granular data that can predict a specific viewer’s interest, from hidden insight into their search history to the type of social media trends they follow. Further, it can be used to customise the viewer experience to deliver a personalised experience, isolating the exact content the viewer likes to connect with regularly which in turn drives profitability.
How we perform for our clients...
Overall NPS Score
54
Overall CSAT Score
95%
Average Client Value Score
89%
How Station10 have helped our clients
Who we've worked with
