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Station10 x Adobe – Lose the Cookie… Gain Real-Time Personalisation
Station10 x Adobe – Lose the Cookie… Gain Real-Time Personalisation
A lot has been said about data deprecation trends and how this will affect marketing campaign & media advertising data. However, less has been said about the impact, and opportunity, this may have on customer activation, personalisation and optimisation strategies. What does this mean for matching against Customer IDs across multichannel environments? Does it affect […]
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