A lot has been said about data deprecation trends and how this will affect marketing campaign & media advertising data. However, less has been said about the impact, and opportunity, this may have on customer activation, personalisation and optimisation strategies.
What does this mean for matching against Customer IDs across multichannel environments? Does it affect how I can enrich customer data using different data sources? Is a Data Clean Room the answer? Do organisations need to move to a server-side optimisation method? How do I educate my wider teams and stakeholders on what they will need to do as a result?
Join Station10 and Adobe to discuss the answers to these questions, and more, at our “Personalisation in a 1st Party Data World” Fireside Chat event on Wednesday 7th July at 11am.
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