Our Values

Knowledge Driven

We’re dedicated to ensuring that the members of our team have the skills they need to go above and beyond for our clients. We invest in our team’s development, who are hungry to develop their knowledge and are constantly striving to master the latest technologies and techniques.

Independent Thinkers

We always ensure that we’re honest, transparent and unbiased. We pride ourselves on being tool agnostic and will never recommend work that isn’t necessary, nor will we accept a substandard solution.

We Value People

Our product is our people: their expertise, efforts and talent. In return we provide and maintain the best progressive and supportive working environment, fostering a culture of collaboration and mutual understanding that makes us stronger together.

A Team of Experts

We could not be prouder of our multi-dimensional team of experts. We channel that knowledge to our clients through a collegiate environment and our multi-skilled project teams. Our goal is to exceed expectations and reflect that in everything we do, from sales all the way to aftercare.

Our People

We’re a team of data scientists, industry experts and future thinkers who are fanatical about data and how to harness it to drive positive change.

David Ellis

Founder & Managing Director
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Nick Willis

Commercial Director
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Mikhaila Ellis

Finance Director
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Lucy Babani

Delivery Director
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Gavin Crouch

Head of Strategy, Insight & Optimisation
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Steve Webb

Head of Analytics Engineering
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Tom Ewing - Head of Data Science

Tom Ewing

Head of AI & Data Engineering
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Katie Lockett

Partner Manager
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Bet M’Clelland

Lead Strategy, Insight & Optimisation Consultant
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Kerry Jones

Senior Analytics Engineer
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Edward Gurton

Senior Analyst
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Megha Patel

Multichannel Analyst
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Steven Garrett

Sales Executive
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Julie Gibbings-Garrett

Project Manager
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Russell Neame

Front-End Developer
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Lizzi Miller

Lead Analytics Engineer
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Emily Spilman

Analytics Engineer
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We’re looking for the best thinkers, code breakers and data educators to help us create change.

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