We all know we need to get our GA4 migrations sorted before next year’s deadline, but what next? How will our teams know how to use GA4? How will we ensure we’re getting the same value from Google Analytics? And what more can we do with the new version?
The migration to Google Analytics 4 is a requirement for many brands, but it also presents an opportunity to update your strategy, set new goals, and fill in any gaps that may exist in your existing Analytics implementation.
In this webinar we’ll share what’s possible with GA4 through success stories from advanced marketing teams who chose to put GA4 at the core of their data strategy.
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David Ellis – Managing Director
David founded Station10 because he saw the need for an agile data insight consultancy that could help clients at the forefront of digital to push the boundaries, while also helping those who were further behind on the curve. Before starting Station10, David worked for over 14 years at multiple agencies including Syzygy and Conchango; so with 25 years in Digital Analytics, he is well placed to advise any company on their Digital and Insight journey.
Avi Bessler – Senior Strategy, Insight & Optimisation Consultant
As Senior Strategy, Insight & Optimisation consultant, Avi focuses on the customer journey for both B2B and B2C businesses to drive value and ROI from digital assets. He combines team spirit with exceptional client relationships. He is a Business Data expert with 15 years’ experience with global organizations like Procter & Gamble, Danone, Haribo & Tesco.
Anne W. Farmer – Director of Customer Success for Technology Solutions
Anne is an experienced analytics architect who has held positions in hands-on execution of paid media campaigns, analytics reporting, technical implementation, and consulting. Anne has worked in client, agency, and vendor roles, including with multiple SaaS products in the analytics space.
Ken Williams – Google Business Lead
Ken is a leading expert on collecting data from Internet connected devices, and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the Google Business Lead at Search Discovery, and he manages a blog dedicated to Google Analytics 4 at https://ken-williams.com.