Join David Ellis and Ross Williams, from Emarsys, in their ‘Focus on First’ mini video series.
Part 1: Data Types 101 and Your Opportunities – as they outline the definition of zero, first, second and third party data – click here to view.
Part 2: Why third party cookies are being phased out, and what it means to you- discussing why ‘good’ data collection has benefits beyond legislative compliance – Click here to view.
Part 3: How to assess your data strategy, and what you should be doing now. Demonstrating how the collection of first-party data is founded in the ‘value exchange’ – Click here to view.
To discuss further with David and the team please click here.