A lot has been said about data deprecation trends and how this will affect marketing campaign & media advertising data. However, less has been said about the impact, and opportunity, this may have on customer activation, personalisation and optimisation strategies. What does this mean for matching against Customer IDs across multichannel environments? Does it affect […]
Our first Data Science focus looks at the retail sector and the opportunities that exist within the sector. There are cutting edge innovations available in Data Science, AI and Machine Learning and this round table, led by Lead Data Scientist Herve Schnegg, will give you the context and understanding you need to bring these innovations into your […]
