Preparation for ‘The Death of the Cookie’ is well underway and despite extremist headlines such as ‘The End of Marketing as we know it’ and ‘The Cookie Apocalypse’ whipping organisations into a frenzy of knee-jerk reactions, we’re working with clients on planned and strategic responses to get them prepared.
One of the first steps is ensuring you understand the exposure your data (and its collection) has to the forthcoming changes in third-party cookie rules. You will need to take a deep dive into all third-party tools and plugins, determining which are still needed and interrogating those remaining to verify that they are not collecting any data from your visitors. We know what you’re thinking, this sounds complex and time consuming. You’re right, it is.
Fortunately, we have a new and unique solution, the Station10 Cookie Audit tool.
Our application runs a full sweep of your website in minutes, providing a detailed plan of action that, when completed, will allow you to achieve compliancy with new ‘Cookieless’ rules. The app provides you with many levels of data, beginning with an overall ‘exposure’ rating. Put simply, the higher the percentage, the more your website is negatively exposed to the new rules. In addition to this, the overview you’ll receive will provide a full list of web pages that contain issues that need to be fixed in order to become compliant, along with a visual sitemap that shows the location of the problem areas. We will provide all exported data to you to give a robust report of the health of your website in relation to the upcoming rule changes.
What we provide you with is a plan of action that we can work through with you, to ensure you’re ready for the rule changes coming in 2022/2023. And this tool is unique to Station10, nowhere else out there will you get such rapid and accurate cookie diagnostics of your entire website. It fits within the wider services that we offer to ensure your business is ready for the shift away from third-party data, and towards the collection and utilisation of first-party data. In fact, our app is just the first of many ways that Station10 can help you to transition into this ‘Cookieless’ world.
Become cookie compliant quicker with Station10.
To discuss further please contact @Nick Willis or @Russ Woodruff