Topic: Activation and Optimisation in the new First-Party-Data World.
Format: Virtual Round Table
Date: Thursday 22nd April 2021 – 12.30pm – 2pm.
Hosts: David Ellis and Nick Willis
The move to Cookieless and a First-Party Data Strategy are critical trends for 2021. So it’s vital that organisations start moving towards their strategy for this, if they haven’t started already.
However, one thing that has been discussed less often so far is how to activate and optimise customer journeys in this new environment. What does this mean for matching against Customer IDs? Is a Data Clean Room the answer? What is FLoC? Do organisations need to move to a server-side optimisation methods?
That’s what we will be covering in our next event. Sign up below.